{"id":783,"date":"2026-06-10T14:28:57","date_gmt":"2026-06-10T12:28:57","guid":{"rendered":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/?p=783"},"modified":"2026-06-22T21:50:50","modified_gmt":"2026-06-22T19:50:50","slug":"confiserie-brebion","status":"publish","type":"post","link":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/2026\/06\/10\/confiserie-brebion\/","title":{"rendered":"Confiserie Brebion"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dans le cadre d&rsquo;un cours en <strong>\u00ab\u00a0community management\u00a0\u00bb,<\/strong> nous avions pour objectif de <strong>cibler une entreprise qui ne poss\u00e9dait pas vraiment de charte graphique ou de strat\u00e9gie de communication,<\/strong> <strong>afin de lui en cr\u00e9e une.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi nous avons choisi la <strong>Confiserie Brebion, \u00e0 Liverdun, <\/strong>qui est une grande fournisseuse de confiserie pour les foires et parc d&rsquo;attractions en France. Mais c<strong>ette entreprise est tr\u00e9s peu connu du grand public, <\/strong>c&rsquo;est pourquoi nous voulions <strong>d\u00e9velopper sa popularit\u00e9 en ligne.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce travail \u00e9tait la continuit\u00e9 de notre cours en <strong>\u00ab\u00a0\u00e9criture pour le num\u00e9rique\u00a0\u00bb. <\/strong>Nous devions mettre en application ce que nous avions d\u00e9j\u00e0 appris, mais cette fois-ci le challenge \u00e9tait surtout de <strong>se baser sur une entit\u00e9 qui existe d\u00e9j\u00e0, d&rsquo;en faire un audit et de proposer quelque chose de nouveau et attractif.<\/strong> Mais nous devions aussi imaginer que nous \u00e9tions des communicants pr\u00e9sentant notre projet de refonte strat\u00e9gique \u00e0 cette entreprise, et donc pour cela nous devions <strong>vulgariser la partie strat\u00e9gie de communication lors d&rsquo;un oral.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce travail nous a donc donn\u00e9 une r\u00e9el aper\u00e7u de ce \u00e0 quoi pouvait ressembler <strong>le m\u00e9tiers de community manager.<\/strong><\/p>\n\n\n\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 56.2500%;\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\n border-radius: 8px; will-change: transform;\">\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:\/\/www.canva.com\/design\/DAHMdLss5yQ\/Ileqtp8vcpKFrluCGoz7MQ\/view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n  <\/iframe>\n<\/div>\n<a href=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAHMdLss5yQ&#x2F;Ileqtp8vcpKFrluCGoz7MQ&#x2F;view?utm_content=DAHMdLss5yQ&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">Confiserie Brebion<\/a> par Charline-Lou Kuppel\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre d&rsquo;un cours en \u00ab\u00a0community management\u00a0\u00bb, nous avions pour objectif de cibler une entreprise qui ne poss\u00e9dait pas vraiment de charte graphique ou de strat\u00e9gie de communication, afin de lui en cr\u00e9e une. Ainsi nous avons choisi la Confiserie Brebion, \u00e0 Liverdun, qui est une grande fournisseuse de confiserie pour les foires et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,14,21],"tags":[],"class_list":["post-783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-parcours-strategie-de-communication-et-design-dexperience","category-s6"],"_links":{"self":[{"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/posts\/783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/comments?post=783"}],"version-history":[{"count":7,"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/posts\/783\/revisions"}],"predecessor-version":[{"id":886,"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/posts\/783\/revisions\/886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/media\/791"}],"wp:attachment":[{"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/media?parent=783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/categories?post=783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/tags?post=783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}