{"id":787,"date":"2026-05-22T17:56:30","date_gmt":"2026-05-22T15:56:30","guid":{"rendered":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/?p=787"},"modified":"2026-06-22T21:51:40","modified_gmt":"2026-06-22T19:51:40","slug":"wavi","status":"publish","type":"post","link":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/2026\/05\/22\/wavi\/","title":{"rendered":"WAVI"},"content":{"rendered":"\n

Dans le cadre d’un cours en \u00ab\u00a0\u00e9criture pour le num\u00e9rique\u00a0\u00bb,<\/strong> nous devions imaginer \u00e0 partir de 0, une strat\u00e9gie de communication pour un salon de coiffure fictif sp\u00e9cialis\u00e9 dans les boucles et ondulations : \u00ab\u00a0WAVI\u00a0\u00bb.<\/strong> L’objectif de ce travail \u00e9tait d’amener une strat\u00e9gie de communication sur les r\u00e9seaux sociaux en imaginant le ton de la marque et sa personnalit\u00e9.<\/strong> \u00c0\u00a0partir de ces \u00e9l\u00e9ments, nous devions ensuite cr\u00e9er des piliers de contenus et r\u00e9diger des post en lien avec ceux-l\u00e0.<\/strong><\/p>\n\n\n\n

Ce cours nous a vraiment appris \u00e0 comprendre l’ADN d’une marque<\/strong> et \u00e0 nous organiser sur le long terme,<\/strong> ce qui est tr\u00e9s important dans la communication.<\/p>\n\n\n\n

Strat\u00e9gie de communication <\/h3>\n\n\n\n
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Piliers de contenu et post<\/h3>\n\n\n\n
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Dans le cadre d’un cours en \u00ab\u00a0\u00e9criture pour le num\u00e9rique\u00a0\u00bb, nous devions imaginer \u00e0 partir de 0, une strat\u00e9gie de communication pour un salon de coiffure fictif sp\u00e9cialis\u00e9 dans les boucles et ondulations : \u00ab\u00a0WAVI\u00a0\u00bb. L’objectif de ce travail \u00e9tait d’amener une strat\u00e9gie de communication sur les r\u00e9seaux sociaux en imaginant le ton de la […]<\/p>\n","protected":false},"author":1,"featured_media":863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,14],"tags":[],"class_list":["post-787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-parcours-strategie-de-communication-et-design-dexperience"],"_links":{"self":[{"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/posts\/787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/comments?post=787"}],"version-history":[{"count":3,"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/posts\/787\/revisions"}],"predecessor-version":[{"id":887,"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/posts\/787\/revisions\/887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/media\/863"}],"wp:attachment":[{"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/media?parent=787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/categories?post=787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kuppel.but23.iutn.o2switch.site\/Portfolio\/wp-json\/wp\/v2\/tags?post=787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}